WHAT IS ESSENTIAL DOG

What is Essential Dog?

Essential Dog is a care brand for dogs—and for the people who care for them. We make thoughtful essentials for the ordinary moments that matter: washing, grooming, walking, comforting and simply being together.

Established in Australia · Since 2012
Dog resting amongst green foliage and yellow flowers

A wider idea of care

Care that earns its place in every day.

We believe the care we give is built from small, repeatable acts of attention. Essential Dog makes those moments feel considered, practical and easy to return to.

01

Attention

Care starts by noticing the small things: how a coat feels, how skin looks, and what makes a routine more comfortable.

02

Ritual

The everyday is where care lives. A wash, a brush or a walk can be simple, useful and worth returning to.

03

Reach

Care reaches beyond our own homes. It belongs in the choices we make, the community we build and the animals we support.

Made for the everyday

Thoughtful objects for the rituals we share.

Sensitive Dog Shampoo: Chamomile, Sweet Orange & Rosewood Sensitive Dog Shampoo: Chamomile, Sweet Orange & Rosewood Explore Natural Nose and Paw Balm for Dogs 50g Natural Nose and Paw Balm for Dogs 50g Explore Natural Bamboo Slicker Brush: Dogs & Cats Natural Bamboo Slicker Brush: Dogs & Cats Explore

Essential Dog

Care is how we show up.

For the dogs in our lives. For the routines we share. For a little more thought in the everyday.

Explore essential care